With the global success of the BMW i8, it was only a matter of time before there was a limited edition model to delight even its most discerning fans. The BMW i8 Protonic Red Edition is such a model, with all the features and finishes to make even the most seasoned sports car hybrid fan blush.

The BMW i8 Protonic Red Edition is set to make its eye-catching debut at the Geneva Motor Show, which will take place from the 3rd –13th of March. This new arrival will present customers with even more ways to own a very individual car.

The BMW i8 itself is no small act to follow, having exceeded the combined figure of all other hybrid sports cars produced by other manufacturers last year. “The success of the BMW i8 speaks for itself,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “It is already the world’s most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand.”

BMW i8 Protonic Red Edition, which will be built in Leipzig from July, is the first in a line of special-edition models due to be released in the near future. Like those set to follow in its tyre tracks, it is only available in limited numbers.

The most striking feature of this limited edition model is, of course, its Protonic Red paint finish with accents in Frozen Grey metallic. The colour scheme is complemented by BMW W-spoke 470 light-alloy wheels painted in Orbit Grey metallic with hubs painted in Aluminium matt and mixed-size tyres.

The interior is also a once-off creation. Inside the inaugural special-edition i8, red double-stitching and applications in high-grade carbon fibre and ceramic give an instant and distinctly sporty feeling of exclusivity.

Aside from the impressive appearance of the car, the BMW i8 Protonic Red Edition is also a celebration and testament to the success of the BMW i brand, which has been a trailblazer in the automotive industry, since entering the market in 2013. Growing sales and a strong portfolio of services, have ensured that BMW i has the largest worldwide market presence of any electric vehicle manufacturer.

In its launch phase alone, the BMW i8 took an International Engine of the Year award for both its TwinPower Turbo three-cylinder engine and overall hybrid drivetrain. It was also voted World Green Car of the Year and Green Luxury Car. The BMW i8 then received the Paul Pietsch Award presented by German motoring magazine “auto motor und sport” in recognition of the most innovative technical concept. No other vehicle has ever picked up such a large number of awards in such an array of different disciplines.

It is on this impressive foundation, that the BMW i8 Protonic Red Edition will be built. South Africans can look forward to seeing it on the country’s roads from September 2016.